Officers of The Elizabeth Taylor AIDS Foundation
Barbara served as personal counsel to Elizabeth Taylor from 1989 until Ms. Taylor’s passing in 2011. Barbara continues to provide pro bono services to The Elizabeth Taylor AIDS Foundation since it began in 1991. Encouraged by Ms. Taylor, Barbara opened her law firm, Berkowitz & Associates, in 1997. She is currently an attorney and co-trustee to the Elizabeth Taylor Trust.
Quinn Tivey is a co-trustee of the Elizabeth Taylor estate, brand, and The Elizabeth Taylor AIDS Foundation. As grandson of Elizabeth Taylor, he carries on her legacy and passion, committing to the future of her brand as a purpose-driven company, while working closely with ETAF and its partners. He is a sought-after speaker and representative of the foundation, participating at high-profile events, including the International AIDS Conference, the annual PEPFAR meeting, the Global Fund’s Board Meetings, the United Nations High-Level Meeting on Ending AIDS, The Social Good Summit, MCON, and more. Quinn also has an art background and an MFA, and uses his personal photography to highlight the work of the foundation and the people it serves.
Tim Mendelson began his career at the age of 19 working for couturier and costume designer Nolan Miller. During that time, Miller was hired to design Elizabeth Taylor’s wardrobe for films and personal appearances. After Tim graduated from Pitzer of the Claremont Colleges, a colleague of Miller’s introduced him to Ms. Taylor. In 1991, Tim traveled with the legendary actress to assist on her fragrance tour while she promoted the launch of White Diamonds. Tim went on to serve as Ms. Taylor’s personal/executive assistant for the next 20 years. He continues to serve at her request as a co-trustee for the Elizabeth Taylor Trust and an officer of The Elizabeth Taylor AIDS Foundation.
Joel Goldman, the first Managing Director of The Elizabeth Taylor AIDS Foundation, graduated with a B.S. in Public Affairs from Indiana University’s School of Public & Environmental Affairs in 1985. Following graduation, he joined the staff of his college fraternity, Sigma Alpha Mu, where he worked his way up to Assistant Executive Director and was being groomed for the top job. However, his plans were turned upside down in 1991, when he was diagnosed with HIV/AIDS and told he had only two or three years to live.
Wanting to make his diagnosis “mean something,” Joel decided to use the time he thought he had left to educate young people about HIV. In this spirit, he and a college friend embarked on a national speaking tour with a groundbreaking program called “Friendship in the Age of AIDS.” Thanks to the development of the “HIV cocktail” of drugs that became available in 1995, Joel’s speaking tour wound up lasting 12 years, over the course of which he spoke to more than a million students at high schools, colleges, conference, and Jewish youth groups. His work with young people won him many awards including “Ryan’s Angel Award”from The Ryan White Foundation.
In 1997, Joel joined the staff of the Elizabeth Glaser Pediatric AIDS Foundation, where he created “Caring for Kids 101,” a college fundraising and outreach program that raised $2 million in its first 18 months. Promoted to Director of Special Projects and Partnerships, Joel introduced events such as Celebrity Dodgeball, managed the organization’s celebrity relationships, and established cause-marketing platforms with brands, including a partnership with “Survivor” creator Mark Burnett and host Jeff Probst that has raised tens of millions of dollars for pediatric AIDS and other causes.
In 2004, Joel became Entertainment Industry Relations Liaison at St. Jude Children’s Research Hospital, where he helped launch the wildly successful “Thanks & Giving” campaign that has raised tens of millions of dollars each year since its creation.
After Hurricane Katrina in 2005, Joel began working with America’s Second Harvest, which later became Feeding America. While there, he created Feeding America’s Entertainment Council, chaired by David Arquette, which recruited 50 actors, athletes, musicians, and chefs to raise awareness of hunger in America.
Immediately prior to joining The Elizabeth Taylor AIDS Foundation, Joel was Director of Entertainment Industry Relations at Malaria No More, where he created and produced events and campaigns, including Hollywood Bites Back, Comedy Fights Malaria, and Malarious, which involved more than 60 comics, including Conan O’Brian, Ed Helms, and Elizabeth Banks.
“I am thrilled to be returning to the cause of my life, helping those who live with HIV/AIDS,” he says. ” It is an honor to continue Ms. Taylor’s work and to build on her legacy as the first AIDS activist who courageously stepped forward at a time when no one would.”
Lela’s experience with foundations, government agencies and service provider organizations brings a comprehensive skill-set to the fight, advocacy and support work of The Elizabeth Taylor AIDS Foundation.
In 1991, she became The Magic Johnson Foundation’s first Program Officer. She established their funding process by organizing and issuing requests for proposals and monitoring grants.
As a service provider, Lela was executive director of the Serra Project which provided housing for persons living with HIV/AIDS in Los Angeles and Ventura County. Under her leadership, the agency doubled its budget and she initiated a scattered site program, the first of its kind west of the Mississippi River, funded by the U.S. Department of Housing and Urban Development.
The Los Angeles County Office of AIDS Programs and Policy recruited Lela to implement a capacity building program for community-based HIV/AIDS agencies. Over 90 agencies were empowered with knowledge and training in non-profit financial skills, development, agency management and compliance to contract and government regulations.
Lela is delighted to be part of The Elizabeth Taylor AIDS Foundation team. As Grants Director, managing the grant application and funding process, she is committed to furthering Miss Taylor’s legacy to prevent, advocate and provide services to those affected and infected with HIV/AIDS.