Officers of The Elizabeth Taylor AIDS Foundation
Barbara Berkowitz was retained as counsel to Elizabeth Taylor in 1989. At a time when women were not prevalent outside the traditional law firm environment, and with Ms. Taylor’s urging, Barbara started her own law practice, Berkowitz & Associates in 1997. Barbara remained counsel to Elizabeth Taylor for the remainder of her life through 2011, and at Ms. Taylor’s request was named and continues to serve as Co-Trustee to the Elizabeth Taylor Trust. Since its inception in 1991, Barbara has also provided pro bono legal services to The Elizabeth Taylor AIDS Foundation and serves as an officer of the Foundation today.
Grandson of Elizabeth Taylor, Quinn Tivey carries on her legacy and passion as a sought-after speaker and representative of The Elizabeth Taylor AIDS Foundation, participating at high-profile events, including the International AIDS Conference, the annual PEPFAR meeting, the Global Fund’s Board Meetings, the United Nations High-Level Meeting on Ending AIDS, The Social Good Summit, MCON, and more. Per his grandmother’s wishes, Quinn has been serving as a co-trustee of the Elizabeth Taylor Trust since 2016.
Having worked directly for Elizabeth Taylor as her Personal Assistant, Executive Secretary and now as a Co-Trustee for her estate and Officer to The Elizabeth Taylor AIDS Foundation, it is my privilege and honor to continue Elizabeth’s wishes for those living with HIV and AIDS. Making certain that they receive, in Elizabeth’s words, “the kindness, dignity and respect that every human being deserves.” Having personally borne witness to Elizabeth’s mission and goals for The Elizabeth Taylor AIDS Foundation from its inception in 1991, we worked very quickly to find the best way to continue without her daily presence, through advocacy and direct care. With the generous help of Elizabeth’s family, celebrity ambassadors and professionals dedicated to ETAF, we are carrying forward with the work for which Elizabeth was most proud. When I hear experts in the world of AIDS tell me that Elizabeth Taylor’s voice in this fight is still the most important one, it brings me joy and confidence that we are doing the right thing for a pandemic that is just as relevant and destructive as it has been from the beginning.
Joel Goldman, the first Managing Director of The Elizabeth Taylor AIDS Foundation, graduated with a B.S. in Public Affairs from Indiana University’s School of Public & Environmental Affairs in 1985. Following graduation, he joined the staff of his college fraternity, Sigma Alpha Mu, where he worked his way up to Assistant Executive Director and was being groomed for the top job. However, his plans were turned upside down in 1991, when he was diagnosed with HIV/AIDS and told he had only two or three years to live.
Wanting to make his diagnosis “mean something,” Joel decided to use the time he thought he had left to educate young people about HIV. In this spirit, he and a college friend embarked on a national speaking tour with a groundbreaking program called “Friendship in the Age of AIDS.” Thanks to the development of the “HIV cocktail” of drugs that became available in 1995, Joel’s speaking tour wound up lasting 12 years, over the course of which he spoke to more than a million students at high schools, colleges, conference, and Jewish youth groups. His work with young people won him many awards including “Ryan’s Angel Award”from The Ryan White Foundation.
In 1997, Joel joined the staff of the Elizabeth Glaser Pediatric AIDS Foundation, where he created “Caring for Kids 101,” a college fundraising and outreach program that raised $2 million in its first 18 months. Promoted to Director of Special Projects and Partnerships, Joel introduced events such as Celebrity Dodgeball, managed the organization’s celebrity relationships, and established cause-marketing platforms with brands, including a partnership with “Survivor” creator Mark Burnett and host Jeff Probst that has raised tens of millions of dollars for pediatric AIDS and other causes.
In 2004, Joel became Entertainment Industry Relations Liaison at St. Jude Children’s Research Hospital, where he helped launch the wildly successful “Thanks & Giving” campaign that has raised tens of millions of dollars each year since its creation.
After Hurricane Katrina in 2005, Joel began working with America’s Second Harvest, which later became Feeding America. While there, he created Feeding America’s Entertainment Council, chaired by David Arquette, which recruited 50 actors, athletes, musicians, and chefs to raise awareness of hunger in America.
Immediately prior to joining The Elizabeth Taylor AIDS Foundation, Joel was Director of Entertainment Industry Relations at Malaria No More, where he created and produced events and campaigns, including Hollywood Bites Back, Comedy Fights Malaria, and Malarious, which involved more than 60 comics, including Conan O’Brian, Ed Helms, and Elizabeth Banks.
“I am thrilled to be returning to the cause of my life, helping those who live with HIV/AIDS,” he says. ” It is an honor to continue Ms. Taylor’s work and to build on her legacy as the first AIDS activist who courageously stepped forward at a time when no one would.”
Lela’s experience with foundations, government agencies and service provider organizations brings a comprehensive skill-set to the fight, advocacy and support work of The Elizabeth Taylor AIDS Foundation.
In 1991, she became The Magic Johnson Foundation’s first Program Officer. She established their funding process by organizing and issuing requests for proposals and monitoring grants.
As a service provider, Lela was executive director of the Serra Project which provided housing for persons living with HIV/AIDS in Los Angeles and Ventura County. Under her leadership, the agency doubled its budget and she initiated a scattered site program, the first of its kind west of the Mississippi River, funded by the U.S. Department of Housing and Urban Development.
The Los Angeles County Office of AIDS Programs and Policy recruited Lela to implement a capacity building program for community-based HIV/AIDS agencies. Over 90 agencies were empowered with knowledge and training in non-profit financial skills, development, agency management and compliance to contract and government regulations.
Lela is delighted to be part of The Elizabeth Taylor AIDS Foundation team. As Grants Consultant, managing the grant application and funding process, she is committed to furthering Miss Taylor’s legacy to prevent, advocate and provide services to those affected and infected with HIV/AIDS.